Our aim is to provide shoppers with exactly what they are looking for - right at the shelf. Our products already fulfil these expectations in many areas and we continue to focus on growth and innovation.

A highlight in our range is the Original® Beef Stick - smoked over beech wood, extra meaty and simply delicious. Here too, Vitakraft scores with the great variety within the product range: The Beef Stick is available in different varieties and shapes and tastes good in every variation. For example, classic meaty with an extra high meat content, as a morsel in the Rustico variant, delicious as a fish stick, as small bits, mini cubes, XXL or even with vegetables or superfood: the Beef Stick is a favourite snack for our four-legged friends and, with its wide selection, is also a hit with shoppers.

We are particularly proud of the Noshies, Boony Bits and Treaties products from our in-house production facility in Bremen. Gently processed, deliciously soft or non-greasy and crumb-free, they are the ideal snack for training or on the go.

The meat snack range is a real sales driver and impresses with its high quality, 100% pure meat and a wide variety of flavours. We are constantly expanding our range to offer even more choice. With the new products, we have set ourselves the goal of expanding our product range accordingly and being able to offer the best-selling snacks in a new packaging size. The popular Chicken Bonas Sticks are now available as Duck Bonas Sticks and exclusively in the XXL packaging with 250 g. As tasty as ever, but in a new variety and size. The Chicken Duo Snacks no longer only contain carrot, but now also spinach and sweet potato! Because the "veggie" makes all the difference! Delicious vegetable sticks, deliciously wrapped in flavoursome chicken for pure enjoyment. With the Pure Chicken Strips, we are going back to the tried and tested Strips, which, with the new product in natural form and with pure chicken fillet, make the shelf more attractive and expand the range appropriately.

With Vitakraft, you can create an irresistible selection that will delight dogs and owners alike.