Aral and Lekkerland are continuing their successful collaboration in the German petrol station market. The cooperation and strategic collaboration has been extended by five years until 2028.
Germany's largest petrol station provider and one of the leading convenience specialists continues to supply its customers with fresh food and drinks. in 2014, ten pilot locations with REWE To Go shops were opened at Aral petrol stations. Today, the concept can be found at more than 850 Aral locations and is being rolled out further throughout Germany.
The companies will expand and further develop the REWE To Go concept at Aral locations. In addition to operating the locations, Aral is also largely responsible for developing the food service offering. Aral will invest in the offer for direct consumption with fresh snacks, cold and warm meals as well as hot and cold drinks, test new products and thus continuously expand the range in REWE To Go shops at Aral petrol stations in cooperation with Lekkerland. Lekkerland is also the exclusive delivery partner for a large part of the product ranges offered at the 1,200 company-owned Aral locations in Germany. The retail company Lekkerland is part of the REWE Group, one of the leading retail and tourism groups in Retail Germany and Europe*
In the past two years, customers have bought more than 34 million bread rolls and 7.5 million bockwurst sausages from REWE To Go. ©️bp
"We want to make it as easy as possible for our customers. In the past, the shop business was inextricably linked to the purchase of fuel. Today, we see that more and more customers are using our shops just to shop," explains Aral CEO Achim Bothe. "The convenience sector in Germany has great potential and our Aral network with REWE To Go shops at attractive, high-frequency locations will grow to around 900 this year. Customers who want to enjoy their break on the go and shop, refuel or recharge at the same time can rely on us when it comes to fresh snacks and high-quality coffee specialities."
"Aral and Lekkerland are united by their absolute focus on the customer. We want to offer them the best shopping experience in the convenience sector. We work on this together every day," says Lekkerland CEO Patrick Steppe. "We are delighted that we will continue to develop the convenience offering at the Aral locations together. We are proud that REWE To Go is now one of the leading convenience formats in Germany. We want to further expand this position in the coming years. At Lekkerland, we combine more than 60 years of convenience experience with REWE's comprehensive consumer expertise. This is what we are bringing to this partnership."
The Aral network with REWE To Go shops will grow to around 900 this year. ©️bp
"We are delighted to continue our partnership with Lekkerland and work together to further develop our REWE To Go concept for our customers," says Jo Hayward, bp Vice President Convenience Europe. "The convenience sector in Germany is growing because more and more people are eating on the go and buying food more frequently. As part of the energy and mobility transition, customers will spend more time at our locations as they charge their e-vehicles. We will continue to develop our offerings to meet their needs and transform the petrol stations with new products, layouts and digital solutions so that we can offer our customers what they want, where they want it."
The partnership with Lekkerland is bp's largest European convenience agreement. Convenience is one of bp's growth drivers, along with electromobility, hydrogen, bioenergy and renewable energies. In the past two years, customers have bought more than 34 million bread rolls, 7.5 million bockwurst sausages and almost three million Crossino Gouda at REWE To Go. Aral is bp's petrol station brand in Germany.