100 days in the cellar
It is an architectural jewel, a Cologne institution with an exciting history and REWE Group's smallest retail brand all in one: the Cologne wine cellar is one of the largest historic vaulted wine cellars in Germany. In this interview, Sven Reinbold, managing director since June, talks about his first 100 days in the cellar, his ideas for reorganising the sales line and the current challenges in the wine trade.