Fit for the future
With the launch of the new ZooRoyal online shop on 5 May, REWE Group has successfully completed a complex technology project: ZooRoyal and Weinfreunde worked together with REWE digital for a year to make their e-commerce platforms more future-proof. The new Weinfreunde shop went live on 30 March.
100 days in the cellar
It is an architectural jewel, a Cologne institution with an exciting history and REWE Group's smallest retail brand all in one: the Cologne wine cellar is one of the largest historic vaulted wine cellars in Germany. In this interview, Sven Reinbold, managing director since June, talks about his first 100 days in the cellar, his ideas for reorganising the sales line and the current challenges in the wine trade.