Plant Base is at the start
REWE's "Plant Base" shows on social media how enjoyment, fun and a plant-based diet can go together. Our trainees Lucas and Olivia are right in the middle of it. We introduce the "Plant Base".
Chatbot in the REWE app
After WhatsApp, REWE is taking the next step in the digitalisation of offer communication via social media: the "REWE Savings Assistant". This is a chatbot that communicates with users in the private message area of Instagram and informs them about new coupons in the REWE app every week, among other things.
one_Podcast #17
In the one_Podcast, we ask colleagues every two weeks what their current topics are or what they particularly like about their job. This time, Ines Schurin talks about the changes in communication and what this means for contemporary corporate communication.
REWE career on Tiktok
If you want to appeal to Generation Z, there's no getting round Tiktok. REWE has been using the channel for a year to break new ground in employer branding and directly approach potential trainees. And with success: REWE recently won over a real Tiktok star and reached millions of people.