REWE: Non-food store brands
Price-sensitive, trendy, as sustainable as possible and so broadly diversified that customers no longer have to change shopping centres: REWE store brands offer a lot and have even more in store, say Tristan Finger and Rebecca Mertens, who are responsible for purchasing and packaging.
New non-food building block concept
Customers appreciate being able to do their shopping in one store. REWE retailers and store managers, on the other hand, want to tailor their product range to the location. The Non-Food division has geared its new modular concept precisely to these needs.