Billion-dollar retail media market
We have been a pioneer in retail media since 2020 and have successfully expanded this area. With digital advertising solutions in REWE and PENNY stores, we offer attractive advertising opportunities for retail partners and external brands. This is REWE Group's success story in retail media.
REWE at Rudolfplatz, part 6
REWE am Rudolfplatz is set to open at the beginning of March. We spoke to Markus Kelterbaum on site about the final preparations before the opening, asked him whether the team for the store is already in place and why he is on site in Cologne almost every day. You can find all the answers in our podcast with slideshow.
A market emerges
The REWE on Rudolfplatz is taking shape. It has now been finalised: Markus Kelterbaum will take over the store. We spoke to him about the appeal of stores that don't fit a mould and about his ideas for the location.