More Sustainability
From September, PENNY will start marketing pineapples without crowns throughout Germany. The pineapple crown is removed during the harvest. This has advantages across the board: The crown accounts for around 25 per cent of the fruit volume, meaning that a reduction in the CO2 footprint is achieved by increasing packaging and transport efficiency. In addition, the crowns, which previously usually ended up in domestic waste, can be reused in the country of origin.
Billion-dollar retail media market
We have been a pioneer in retail media since 2020 and have successfully expanded this area. With digital advertising solutions in REWE and PENNY stores, we offer attractive advertising opportunities for retail partners and external brands. This is REWE Group's success story in retail media.
REWE at Rudolfplatz, part 6
REWE am Rudolfplatz is set to open at the beginning of March. We spoke to Markus Kelterbaum on site about the final preparations before the opening, asked him whether the team for the store is already in place and why he is on site in Cologne almost every day. You can find all the answers in our podcast with slideshow.
A market emerges
The REWE on Rudolfplatz is taking shape. It has now been finalised: Markus Kelterbaum will take over the store. We spoke to him about the appeal of stores that don't fit a mould and about his ideas for the location.