People at the centre
With the AI Act, the EU was the first region to provide clear rules for dealing with this technology. With our "REWE digital AI Manifesto" and our project on generative AI, we are promoting the responsible use of artificial intelligence.
Project GenAI
Its influence will be comparable to that of the PC, the mobile phone or the internet - that's what Bill Gates says about Generative Artificial Intelligence (GenAI). This makes it all the more important that we look at the potential, risks and challenges. REWE digital's innovation department has initiated the GenAI project, which bundles all of these topics across the Group.