Flowers and ornamental plants
With the "Flowers and Plants" project, Anna Genser, Project Manager at REWE National, did everything she could to realise the potential that lies dormant in this product group. Here she explains how she succeeded. And: Our plant expert Dieter Frings, Category Management Consultant Plants at toom, gives practical tips on how to keep cut flowers and potted plants fresh and healthy at home for a long time.
Flowers and ornamental plants
Flowers and ornamental plants are becoming increasingly important in REWE Group's product ranges. Anyone who brings colour and freshness into their home or garden pays attention to price and Sustainability. Our colleagues provide an overview. Plus: Our expert Dieter Frings, Category Management Consultant for Plants at toom, reveals seven valuable tips on how to optimise your flower range.
Best flower departments 2023
Whether it's in service, self-service or a combination of both - a well-run flower department is not only visually appealing. Lebensmittelpraxis has now honoured the best. REWE dominated the competition.
Flowers and plants
Whether as a profiling department or in a neat self-service placement: flowers are a classic impulse item. one has the tips for blossoming revenue with manageable effort.
REWE and PENNY
Every third rose sold in Germany now bears the Fairtrade seal. REWE and PENNY also use fairly traded roses in their flower ranges.