New campaign once again takes a stand
To mark the anniversary of the fall of the Berlin Wall on 9 November, toom Baumarkt DIY store has released a new film: It tells the story of Achim Neumann, who – together with friends – dug a tunnel under the Berlin Wall between 1962 and 1964 using nothing but a spade, thereby enabling 89 people to escape from East to West Germany. Among them was his great love and future wife, Christa. With this true story, toom gives special meaning to the slogan ‘Respect for those who do it themselves’ and pays tribute to the courage to take matters into one’s own hands.